THE SERVICE STANDARD
The Foundation of Our Care
The care we provide begins long before someone steps through your front door. It begins with the standards we set, the people we choose, and the responsibility we accept every time a family places their trust in us. These principles shape every care plan, every caregiver, and every interaction.
Our Leaders
Founded by a Physician and a Fire Chief
Nearly five decades of experience. One shared belief: families deserve a more thoughtful approach to home care.
Dr. Alex Black
President + Co-Founder | Board-Certified Emergency Medicine Physician
Dr. Alex Black is a board-certified emergency medicine physician whose career has been dedicated to caring for people during life’s most critical moments. Before becoming an emergency physician, he served as a Dallas firefighter and paramedic — giving him a unique perspective that bridges emergency medicine with compassionate, in-home care.
Trained at UT Southwestern and Parkland Hospital, he now practices at Methodist Dallas Medical Center, a Level I Trauma Center. Today, he personally oversees the clinical standards that guide every caregiver and every family served by The Service.
Cristian Hinojosa
CEO + Co-Founder | Deputy Fire Chief, 20+ Years of Service
Cristian Hinojosa is a Deputy Fire Chief with nearly two decades of leadership in one of the nation’s largest fire and EMS departments, where trust, teamwork, and service are part of every day. He also brings executive experience in investment banking and holds a Master of Public Administration, combining operational leadership with a deep commitment to serving others.
That commitment extends well beyond his career. Cristian serves on the boards of the Leukemia & Lymphoma Society, Dallas Life Foundation, and Twelfth Step Ministries- reflecting the same values of service, leadership, and community that continue to shape The Service today.
Every caregiver carries forward the same commitment to compassion, professionalism, and service that inspired The Service from the very beginning.
CAREFULLY SELECTED CAREGIVERS
A Carefully Curated Team of Firefighter Paramedics
Behind every client is a carefully curated team of more than 60 off-duty firefighter paramedics. They continue to serve their communities every day as active-duty firefighters, bringing a lifetime of service, steady judgment, and genuine compassion to every family they care for. It’s this commitment to serving others that defines The Service.
CREDENTIALS YOU CAN TRUST
Operating to the Highest Standards.
The Service is licensed by the State of Texas as a Personal Assistance Services (PAS) provider and is a proud member of the Home Care Association of America. These credentials reflect our commitment to operating with integrity, accountability, and the highest standards of home care.
What Our Clients Say
“The Service has been a game changer for our family. Their off-duty Firefighter Paramedics are professional, compassionate, and incredibly attentive. It’s rare to find caregivers who combine strength, medical skill, and such genuine bedside manner. The Service sets the gold standard for premium home care—we trust them completely.”
Client
Preston Hollow, TX
Behind the Scenes
Care Extends Beyond the Home.
Exceptional care doesn’t end when a caregiver arrives — it continues through every interaction with The Service. Behind every visit is a dedicated team coordinating schedules, communication, billing, and care with the same attention and responsiveness our clients experience at home.
Alyssa January
Operations Manager
Alyssa January runs the day-to-day operations of The Service — onboarding clients, coordinating caregivers, and managing the scheduling and communications that turn care plans into seamless everyday experiences. She built the systems that keep families and caregivers in sync and holds every detail to The Service’s standard.
A Texas Tech graduate in Kinesiology, with a background in healthcare operations and organizational development, Alyssa leads with communication, compassion, and precision, so clients can stay independent in the comfort of home.
Sara Katherine Coddington
Care Solutions Advocate | Retired Paramedic
Sara Katherine Coddington is often the first person families meet — guiding onboarding, answering the hard questions, and setting every care relationship on a foundation of trust. Her range is rare: emergency medicine, hospital administration, child advocacy, and small business ownership, grounded by an Auburn degree in Human Development and paramedic training. She reads both the clinical and the personal side of care, helping families find thoughtful, high-quality support that protects independence and dignity in the comfort of home.